Ping An Life Insurance Company of China, Ltd. is a major subsidiary of Ping An Insurance (Group) Company of China, Ltd. It is established in year 2002.
For the past 10 years, Ping An Life has been growing rapidly as China's insurance industry has expanded, achieving a leading position in both scale and service quality. Capitalizing on its modern business structure, sound management philosophy, charismatic corporate culture and professional employees, the Company has been a pioneer in China's life insurance industry, with a team of more than 180,000 sales agents. The Company has also developed strong back-office support, intensive training programs, a unified IT support platform, a three-pronged sales channel (individual insurance, group insurance and banking agents) and a comprehensive product system, all designed to cater to customer needs. It has a wide product range, from traditional savings insurance to guaranteed products, bonus-based insurance and investment-based products.
Ping An Life has introduced many established insurance experts from mainland China and from overseas into its senior management. With this combination of talent, the Company has achieved an organic combination of international experience and local knowledge, which in turn helps maintain and consolidate the Company's leading position in marketing, actuarial studies, product innovation, brand management and staff development.
At present, Ping An Life Insurance has 35 subsidiaries, more than 2,600 associated units and a nationwide service network. As the Company is highly customer-focused, it has opened China's first centralized call center, 95511, and has introduced an annual customer service day. It is also the first mainland insurance company to introduce urgent support services for customers both domestically and overseas. Ping An's "3A" customer service approach (Anytime, Anywhere and in Any way) emphasizes the Company's comprehensive service with a human touch, and has twice earned it the award for "Best CRM Practice", from the Greater China Customer Relationship Management Association in 2002 and 2003.
Ping An is a household name in China, synonymous with excellent quality of service. At Ping An, we provide a wide range of value-added services to our valued customers in addition to our Insurance Policy Protection Service. Our company was the first to offer Domestic and Overseas Emergency Assistance, and now we have upgraded our Emergency Assistance Hotline Number 95511. Ping An customers who have subscribed to our Global Emergency Assistance Service can simply dial 95511 and enjoy our professional and efficient services when they encounter mishaps in most parts of the world. With the aim of creating a hi-tech platform to serve our customers with the highest professional standards, we have pioneered Customers Services Day, the Ping An Customer Card and the co-branded Ping An Bank Card. With call centers and the Internet as the core of our operations, we are also supported by branch-level service centers and our team of professional service providers. All these components make up the unified brand management system and service interface that is Ping An's "3A" Customer Service Approach, where our customers can enjoy the company's satisfactory services Anytime, Anywhere and in Any Way they wish.